Some of you need this today. Go ahead. Rock The Casbah. Amost Friday.
Man, surge of teen snow skiing memories with this song! Dude! I think I wore this 8track out!
Improving Conversion Tends To Have a Faster ROI Than Improving SEO
Let’s say you make $100 every time someone fills out a form on your website. If your site converts 1% of all visitors, you make $1 for every visitor that shows up. Double that to 2% and you make $2. If it costs you $1,000 to get to 2%, the improvements will pay for themselves after 500 visitors. Everything after that is gravy.
If you had invested that same $1,000 in SEO instead and conversion stayed at 1%, you would need to get 1,000 additional visitors from SEO to break even. And while good SEO can last for a while, inevitably you would have to keep reinvesting in it over time to maintain the traffic.
You’ll want to keep reinvesting in improving conversion optimization too; but like I said, the ROI will be much more immediate. And, who doesn’t like that? Now, go fix that crappy site already. It’s just embarrassing.
Merry Christmas from a lawyer…